Doing business in a digital world / guest editor Angela Hausman.

Format:

Book

Contributor:

Hausman, Angela.

Series:

Journal of business & industrial marketing ; v.20, no. 4/5

Language:

English

Subjects (All):

Industrial management.

Industrial marketing.

Physical Description:

104 p.

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Summary:

This e-book offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second group deals with different digital technologies and explores how these have been used to improve firm effectiveness. In sum, the articles provide both theoretical and practical perspectives on the use and utility of various digital technologies in creating business value.

Contents:

Intro

Contents

Guest editorial

Capitalizing on the internet opportunity

The role of information technology in supply-chain relationships: does partner criticality matter?

Collaborative supply-chain partnerships built upon trust and electronically mediated exchange

Critical factors affecting intermediary web site adoption: understanding how to extend e-participation

Cooperative adoption of complex systems: a comprehensive model within and across networks

Inter-organisational collaboration for the digital economy

An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms

A decision-support system for business-to-business marketing

Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data-warehousing technology for CRM applications

Creating digital value: at the heart of the I-E-I framework

Executive summary and implications for managers and executives.

Notes:

Description based upon print version of record.

ISBN:

1-280-50904-X

9786610509041

1-84544-326-8

OCLC:

62456916