Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes / guest editors Arch G. Woodside and Wim Biemans.

Format:

Book

Contributor:

Biemans, Wim.

Woodside, Arch G.

Series:

Journal of business & industrial marketing ; v. 20, no. 7

Language:

English

Subjects (All):

Industrial management.

Marketing.

Physical Description:

1 online resource (69 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

While several NPP researchers identify key success factors(KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993;Montoya-Weiss and Calantone, 1994), their reviews andempirical studies demonstrate that certain independentvariables labeled KSFs associate positively with high versuslow new product performance (NPP) - high NPP occurs for anumber of launches in the absence of one or more KSFs.However, each of the identified KSFs is neither necessary norsufficient for high NPP; a number of cases occur in the empirical studies that these studies report showing the highNPP occurs in the absence of

Contents:

Contents; Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes; The entrepreneurial role of innovative users; Opening up decision making: making sense of entrepreneur and reseller business-to-business strategies; Transforming partner relationships through technological innovation; Advancing hermeneutic research for interpreting interfirm new product development; Modeling innovation, manufacturing, diffusion and adoption/rejection processes; Executive summary and implications for managers and executives; Call for papers; Note from the publisher

Notes:

Description based upon print version of record.

ISBN:

1-280-50974-0

9786610509744

1-84544-842-1

OCLC:

62729031