International marketing review. Vol. 22, No. 6, International e-marketing / Guest editors Nitish Singh and Sandeep Krishnamurthy.

Format:

Book

Contributor:

Krishnamurthy, Sandeep.

Singh, Nitish.

Language:

English

Subjects (All):

Electronic commerce.

Marketing.

Physical Description:

1 online resource (112 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed the transformational impact of theinternet/web closely. Several studies in the international e-marketing conte

Contents:

Preliminaries; Contents; Guest editorial; International e-marketing: opportunities and issues; An analysis of the factors affecting the adoption of electronic commerce by SMEs; Mapping the mind of the mobile consumer across borders; Sustainable competitive advantage of internet firms; Effects of URLs in traditional media advertising in China; The internationalization speed of e-commerce; Note from the publisher

Notes:

Description based upon print version of record.

ISBN:

1-280-50976-7

9786610509768

1-84544-848-0

OCLC:

62595800