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Merchandising cases from the 7th international European association for education and research in commercial distribution conference / guest editor, Adelina Broadbridge.
- Format:
- Book
- Series:
- International journal of retail & distribution management ; v.31, no. 3
- Language:
- English
- Subjects (All):
- Physical distribution of goods--Management.
- Physical distribution of goods.
- Retail trade--Management.
- Retail trade.
- Physical Description:
- 1 online resource (44 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2002.
- Language Note:
- English
- Summary:
- This issue of Retail Insights is devoted to casesfrom the 7th International EuropeanAssociation for Education and Research inCommercial Distribution (EAERCD)conference which was hosted by theUniversity of Gloucestershire Business Schoolin Cheltenham, England in July 2002 (Website - http://online.
- Contents:
- Preliminaries; Contents; Editorial; 2D23D: Management and design perspectives on retail branding; Visual merchandising and the creation of discernible retail brands; Interviews of deshopping behaviour: an analysis of theory of planned behaviour; Books; Abstracts; Note from the publisher;
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-280-51120-6
- 9786610511204
- 1-84544-497-3
- OCLC:
- 61695132
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