E-commerce relationship marketing / Guest editors Jerry Fjermestab and Nicholas C. Romano, Jr.

Format:

Book

Contributor:

Fjermestab, Jerry.

Romano, Nicholas C.

Series:

Journal of enterprise information management ; v. 17, no. 6.

Journal of Enterprise Information Management. No. 6 ; Vol. 17

Language:

English

Subjects (All):

Electronic commerce.

Relationship marketing.

Physical Description:

1 online resource (60 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2004.

Language Note:

English

Summary:

E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer.Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004

Contents:

Contents; Abstracts & keywords; Guest editorial; E-relationship marketing; From "ancient" to "modern"; Text clustering and summary techniques for CRM message management; SiteQual; The impact of e-marketplaces on dyadic buyer-supplier relationships; Integrating diverse ERP systems; Note from the publisher

Notes:

Description based upon print version of record.

ISBN:

1-280-51473-6

9786610514731

1-84544-215-6

OCLC:

61391124