2 options
Futurecast in marketing : findings from an academic think tank / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou.
- Format:
- Book
- Series:
- European journal of marketing ; v.36, no. 4
- Language:
- English
- Subjects (All):
- Business forecasting.
- Marketing.
- Physical Description:
- 97 p.
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2002.
- Language Note:
- English
- Summary:
- Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . . and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact that invariably we find that polar opposites are the exception rather than the rule.
- Contents:
- Contents
- Abstracts and keywords
- Guest editorial
- Exploring key neo-marketing directions through the use of an academic ''think tank'
- Relationship marketing: what if . . . ?
- Determining marketing strategy
- Predicting a diverse future
- About the authors.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 1-280-47875-6
- 9786610478750
- 1-84544-618-6
- OCLC:
- 133167688
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.