Challenging business relationships / guest editors Per Vagn Freytag and Thomas Ritter.

Format:

Book

Contributor:

Freytag, Per Vagn.

Ritter, Thomas.

Series:

Journal of Business & Industrial Marketing ; 22, no. 3

Language:

English

Subjects (All):

Industrial marketing.

Marketing.

Physical Description:

1 online resource (59 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2007.

Language Note:

English

Summary:

The guest editors, Per Vagn Freytag and Thomas Ritter have collated a set of papers which focus specifically on business to business relationships. Though they admit there is already existing literature on the topic, they found that there are still many "white spots" on the relationship map. Therefore the purpose of this special issue is to shed some additional light on business relationships. The first paper, by Michael Cunningham makes a comparison between neurological networks and business networks; and he relates this to the notion of writer's block. Schurr's contribution deals with the b

Contents:

Cover; Contents; Guest editorial; Writer's block: failures of the neurological network and comparisons with business networks; Buyer-seller relationship development episodes: theories and methods; Net social capital processes; Supply network initiatives - a means to reorganise the supply base?; Sourcing from outside - six managerial challenges; A framework for analyzing relationship governance; Executive summary and implications for managers and executives

Notes:

Description based upon print version of record.

ISBN:

1-280-84758-1

9786610847587

1-84663-425-3

OCLC:

182530543