Services research in a cross-cultural/cross-national context / guest editor: John B. Ford.

Format:

Book

Contributor:

Ford, John B.

Series:

International marketing review ; v.22, no. 3

Language:

English

Subjects (All):

Marketing research.

Service industries.

Physical Description:

1 online resource (137 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

This special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ongoing in many individual country settings, there is littlewhich has been published in a cross-national or cross-cultural context.

Contents:

CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; "I" versus "we"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papers

Notes:

Description based upon print version of record.

ISBN:

1-280-50899-X

9786610508990

1-84544-319-5

OCLC:

64682690