Marketing.

Format:

Book

Author/Creator:

Emerald Group Publishing, author, issuing body.

Series:

Strategic direction, 0258-0543 ; volume 21, number 6.

Strategic direction, 0258-0543 ; v. 21, no. 6

Language:

English

Subjects (All):

Marketing.

Economics.

Physical Description:

1 online resource (60 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

In this issue, which focuses on innovation, we offer an intriguing article on a new form ofinnovator, the network idealist. You may be somewhat familiar with the network idealistconcept because of what they do: for example, Craigslist, the free online classified adservice, competes with newspapers; Kazaa, a file-sharing service, upended theentertainment industry; Skype, a voice-over-internet telephony service, worries thetelephone industry; MoveOn, revolutionized US political funding; and Linux, aprogrammer network, developed a software system that now threatens mighty Microsoft.

Contents:

Table of contents; Editor's letter; The networked idealist's advantage; Transformational innovation; From breakthrough to value creation; Leadership: experience is the best teacher; Consumer decision process modeling: how leaders can better understand buyers' choices; How the balanced scorecard complements the McKinsey 7-S model; Disruptive scenarios Four futures: privacy battles and chatty networks; Value pioneering - how to swim in your own ocean; Using experience to teach yourself; Quick takes

Notes:

Description based upon print version of record.

ISBN:

1-280-50881-7

9786610508815

1-84544-297-0

OCLC:

191038910