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Retail insights : papers from 8th international conference of the european association for education and research in consumer distribution, July 2004 / Editor Adelina Broadbridge.
- Format:
- Book
- Series:
- International journal of retail & distribution management incorporating retail insights ; v.33, no. 7
- Language:
- English
- Subjects (All):
- Physical distribution of goods--Management.
- Physical distribution of goods.
- Retail trade--Management.
- Retail trade.
- Physical Description:
- 1 online resource (55 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2005.
- Language Note:
- English
- Summary:
- Welcome to this issue of Retail Insights. This special issue draws on a collection ofpapers presented at the 8th International Conference of the European Association forEducation and Research in Consumer Distribution (EAERCD) in July 2004 and hostedby Tony Kent and his colleagues at the London College of Communication.
- Contents:
- CONTENTS; Editorial; Community pharmacies under pressure - can branding help?; Exploring the connections between visual merchandising and retail branding; The human resource management practice of retail branding; Product and brand
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-280-50909-0
- 9786610509096
- 1-84544-336-5
- OCLC:
- 191038920
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