Equal opportunities international. Volume 26, Number 7, Equality and diversity in marketing.

Format:

Book

Series:

Equal Opportunities International - Volume 26, Issue 7

Language:

English

Subjects (All):

Discrimination in employment.

Women--Employment.

Women.

Physical Description:

1 online resource (109 p.)

Edition:

1st ed.

Place of Publication:

[Bradford, England] : Emerald, 2007.

Language Note:

English

Summary:

This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketing. The six papers included (two conceptual papers and four empirically based research papers) span a number of key issues relating to equality and diversity in marketing. The broad range of topics and contexts that are covered in the collection of papers illustrates the wide-ranging nature of this s

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Equality and diversity in marketing; Gender role portrayals and sexism in Spanish magazines; Internal marketing and the enactment of sexual identity; Painting equality: female artists as cultural entrepreneurial marketers; The ethics of marketing in Muslim and Christian communities; ''Radical mainstreaming'' of fairtrade: the case of The Day Chocolate Company; Vulnerable consumers: the social impact of branding on children; Book review

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

1-281-14351-0

9786611143510

1-84663-631-0

OCLC:

192135630