Stakeholder thinking in marketing / guest editor Michael Jay Polonsky.

Format:

Book

Contributor:

Polonsky, Michael J.

Series:

European journal of marketing ; v.39, no. 9/10

Language:

English

Subjects (All):

Corporations--Investor relations.

Corporations.

Marketing.

Physical Description:

1 online resource (277 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the business source primmer database found that priorto 1995 there are 58 articles using the term stakeholder in their title and 27 academicmarketing related articles with stakeholder as a key term. The interest in stakeholdertheory has however grown rapidly, between January 2000 and November 2004 therewere 228 articles using stakeholder theory in the title and 140 academic marketingrelated journal articles that examined stakeholder issues.In fa

Contents:

CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; A stakeholder model for implementing social responsibility in marketing; Futures dilemmas for marketers: can stakeholder analysis add value?; Enabling sustainable management through a new multi-disciplinary concept of customer satisfaction; Exploring "deep" and "wide" stakeholder relations in service activity; New service development: a stakeholder perspective; Stakeholder perceptions presage holistic stakeholder relationship marketing performance; Marketing stakeholder analysis

Exchange and combination of knowledge-based resources in network relationshipsStakeholder relationships in an international retailing context: an investment bank perspective; Retailers' press release activity: market signals for stakeholder engagement?; An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support; A model for addressing stakeholders' concerns about direct-to-consumer advertising of prescription medicin

Notes:

Description based upon print version of record.

ISBN:

1-280-50927-9

9786610509270

1-84544-593-7

OCLC:

62558404