Marketing management in Australasia / guest editor, Aron O'Cass.

Format:

Book

Contributor:

O'Cass, Aron.

Series:

European journal of marketing ; v.37, no. 3/4

Language:

English

Subjects (All):

Industrial management.

Marketing--Australasia.

Marketing.

Physical Description:

282 p.

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2003.

Language Note:

English

Summary:

Knowing what we know by understanding what we don't Gerald Zaltman (2002, p. 243) recently argued that: If a truism about scientific progress exists, it might be this: just as today's knowledge contradicts much of what recently preceded it, so will much of it be contradicted or significantly diminished by what we are yet to learn.

Contents:

Contents

Abstracts and keywords

Guest editorial

Examining firm and environmental influences osn export marketing mix strategy and export performance of Australian exporters

Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand?

Exploring the role of market learning capability in competitive strategy

Strategic marketing planning: a grounded investigation

The alternative classification scheme in the Asian context

Marketing planning, market orientation and business performance

An evaluation of typologies of marketplace strategic actions

The effects of market orientation on trust and commitment

Australian marketing managers' perceptions of the Internet

Beyond market orientation

Servicing customers directly

Book review

About the authors.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-280-51094-3

9786610510948

1-84544-471-X

OCLC:

133161986