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Marketing food brands in Italy : a case study approach / guest editor Carlo Alberto Pratesi.
- Format:
- Book
- Series:
- British food journal ; v.104, no. 6
- Language:
- English
- Subjects (All):
- Food industry and trade--Italy--Case studies.
- Food industry and trade.
- Marketing--Italy--Case studies.
- Marketing.
- Physical Description:
- 1 online resource (55 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2002.
- Language Note:
- English
- Summary:
- It might seem almost a heresy to speak of brand-name industrial food products in Italy for many foreigners (and gourmets). Indeed, our country has no shortage of gastronomic products of the highest quality, either hand-crafted or produced industrially at the local level in keeping with the culinary tradition of the various regions.
- Contents:
- Contents
- Editorial
- The Splendid coffee case
- The case of Sottilette Kraft
- The Milka case
- The Hag case
- The case of Philadelphia
- Conference preview.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 1-280-47869-1
- 9786610478699
- 1-84544-611-9
- OCLC:
- 133163647
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