Product portfolio management and corporate performance in the banking sector / Editor: Gerald Vinten.

Format:

Book

Contributor:

Vinten, Gerald.

Series:

International journal of bank marketing for the financial services sector ; v.23, no. 1

Language:

English

Subjects (All):

Banks and banking.

Portfolio management.

Physical Description:

1 online resource (128 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

As services increasingly become a crucial sector of Western economies, the need forscholarly research focusing on the management of product-related decisions becomesstronger. In the financial services sector in particular, deregulation has led to intenseand quite diverse competition, while the development of e-banking has added to theintensity of competition.

Contents:

CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Customer perspectives on the role and importance of branding in Irish retail financial services; Re-engineering service quality process mapping: e-banking process; Learning during developing and implementing new bank offerings Eric Stevens Groupe ESCEM, Tours, France, and Sergios Dimitriadis Athens University of Economics and Business, Athens, Greece; American consumers' attitudes towards commercial banks A comparison of local and national bank customers by use of geodemographic segmentation

Product development in UK retail banking Developing a market-oriented approach in a rapidly changing regulatory environmentEnhancing microfinance outreach through market-oriented new service development in Indian regional rural banks; Note from the publisher

Notes:

Description based upon print version of record.

ISBN:

1-280-50839-6

9786610508396

1-84544-248-2

OCLC:

191038885