Behavioral pricing / guest editors Sarah Maxwell and Hooman Estelami.

Format:

Book

Contributor:

Estelami, Hooman.

Maxwell, Sarah.

Series:

Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6

Language:

English

Subjects (All):

Consumer behavior.

Marketing research.

Physical Description:

1 online resource (48 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

The approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to this new field of Behavioral Pricing. Their research demonstrates the international scope of this emerging field and was conducted across the globe in countries such as Australia, France, Greece, and the United States.

Contents:

Contents; Introduction; Price perceptions, merchant incentives, and consumer welfare; Economics and marketing on pricing: how and why do they differ?; Good news! Behavioral economics is not going away anytime soon; Do higher face-value coupons cost more than they are worth in increased sales?; Pricing differentials for organic, ordinary and genetically modified food; Differential effects of price-beating versus price-matching guarantee on retailers' price image

Notes:

Description based upon print version of record.

ISBN:

1-280-50964-3

9786610509645

1-84544-818-9

OCLC:

171128936