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Issues in internet marketing / guest editor Kenneth R. Deans.
- Format:
- Book
- Series:
- Marketing intelligence & planning ; v.21, no. 2
- Language:
- English
- Subjects (All):
- Internet marketing.
- Marketing.
- Physical Description:
- 1 online resource (55 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2003.
- Language Note:
- English
- Summary:
- The Internet, and its incorporation in what many of us refer to as ''traditional'' marketing management, presents marketing managers and academics with as many challenges as it does opportunities. Personally, I believe we could have avoided much of the hype and cut to the reality of what was really happening and evolving much sooner.
- Contents:
- Contents
- Abstracts &
- keywords
- Guest editorial
- Internet based marketing research
- A comparison of online and postal data collection methods in marketing research
- Luxury branding on the Internet
- Web site characteristics and business performance
- E-relationships
- E-trust.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 1-280-51180-X
- 9786610511808
- 1-84544-558-9
- OCLC:
- 133168406
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