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Research from De Montfort University marketing department / guest editors, Pauline Mclaren and David Pickton.
- Format:
- Book
- Series:
- Marketing intelligence & planning ; v.20, no. 6
- Language:
- English
- Subjects (All):
- Marketing research.
- Marketing.
- Physical Description:
- 1 online resource (73 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2002.
- Language Note:
- English
- Summary:
- In this special issue featuring De MontfortUniversity's Department of Marketing, weendeavour to indicate the range anddiversity of research that we are currentlyundertaking. As a large community of some20 full-time academics plus associates andresearchers, our teaching, research,training and consultancy interests are,naturally, varied.
- Contents:
- Contents; Abstracts & keywords; Guest editorial; Researching the social Web; Service quality in Internet banking; Business negotiations in the context of strategic relationship development; Competitive intelligence in UK firms; Lifecycles and crisis points in SMEs; An investigation into the overseas market servicing strategies of Queen's Award for Export winners; The state of customer management performance in Malaysia
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-280-47959-0
- 9786610479597
- 1-84544-710-7
- OCLC:
- 61358218
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