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Issues of representation and qualitative marketing research / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens.
- Format:
- Book
- Series:
- Qualitative Marketing Research. No.3 ; v. 6.
- Qualitative Marketing Research. No.3 ; Vol. 6
- Language:
- English
- Subjects (All):
- Marketing research--Methodology.
- Marketing research.
- Consumers--Research--Methodology.
- Consumers.
- Physical Description:
- 1 online resource (62 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2003.
- Language Note:
- English
- Summary:
- Over the past two decades consumer researchers have begun to more fully explore the role of cultural values, beliefs and traditions in buying and consumption behaviour. Drawing on sociological and anthropological perspectives, this has marked a shift in focus away from individual consumers' attitudes and perceptions towards the study of consumer behaviour as it occurs in situ, conceptualising consumers as socially connected beings rather than as information processors.
- Contents:
- Contents
- Abstracts &
- keywords
- Guest editorial
- Issues in representing the postmodern consumer
- Gender, identity and the consumption of advertising
- Divergent representational practices in advertising and consumer research
- Virtual connections
- Crisis, what crisis?
- Practitioner perspectives.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 1-280-51189-3
- 9786610511891
- 1-84544-568-6
- OCLC:
- 70747159
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