Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 / guest editors, Julie Abbott and Merlin Stone.

Format:

Book

Contributor:

Abbott, Julie.

Stone, Merlin.

Series:

Qualitative market research: an international journal ; v.6, no. 1, pt. 2

Language:

English

Subjects (All):

Business intelligence.

Electronic commerce--Marketing.

Electronic commerce.

Physical Description:

1 online resource (65 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2003.

Language Note:

English

Summary:

We inhabit a world where communications and information technology are now an accepted part of our lives. The technology is improving faster and faster with product life cycles becoming much shorter. How is that affecting life for the consumer - especially younger people? Many small and medium companies want to achieve more using current technologies - especially those that allow the collection and manipulation of the enormous amounts of data available today.

Contents:

Contents

Abstracts &amp

keywords

Guest editorial

Building an e-business scenario for small business

Innovative use of the Internet in established small firms

Integrating the Web and e-mail into a push-pull strategy

Channel conflict and high involvement Internet purchases

''Following the yellow brick road''

An investigation of online consumer purchasing.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-280-51188-5

9786610511884

1-84544-567-8

OCLC:

133162115