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New paths to thick descriptions : innovativeness in data collection and interpretation / guest editors: Richard Elliott and Avi Shankar.
- Format:
- Book
- Series:
- Qualitative market research an international journal ; v. 8, no. 2
- Language:
- English
- Subjects (All):
- Consumers--Research.
- Consumers.
- Marketing research.
- Physical Description:
- 1 online resource (118 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2005.
- Language Note:
- English
- Summary:
- About the Guest Editors Richard Elliott is Professor of Marketing and Consumer Research atWarwick Business School and a Fellow of St Anne's College, Oxford. He is a visiting professor atESCP-EAP Paris, Universite ́ Paris II, and Thammasat University Bangkok.
- Contents:
- CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviour
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-280-50875-2
- 9786610508754
- 1-84544-290-3
- OCLC:
- 191038906
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