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Behavioral pricing / Guest editors Hooman Estelani and Sarah Maxwell.
- Format:
- Book
- Series:
- Journal of Product & Brand Management. No. 6 ; v. 13.
- Journal of Product & Brand Management. No. 6 ; Vol. 13
- Language:
- English
- Subjects (All):
- New products--Marketing.
- New products.
- Pricing.
- Physical Description:
- 1 online resource (97 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2004.
- Language Note:
- English
- Summary:
- Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004
- Contents:
- Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-280-51450-7
- 9786610514502
- 1-84544-189-3
- OCLC:
- 61401510
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