Child and teen consumption / guest editor Valerie-Ines de La Ville.

Format:

Book

Contributor:

La Ville, Valérie-Inés de.

Series:

Society and Business Review ; 2, no. 1

Language:

English

Subjects (All):

Consumption (Economics).

Demand (Economic theory).

Physical Description:

139 p.

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2007.

Language Note:

English

Summary:

This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds light on the complexities of marketing to children by successively exploring the contradictions within the individual, managerial, professional, corporate, and institutional levels. Together, they offer a comprehensive picture of the operational as well as the conceptual challenges practitioners and researchers face in the field of child and teen consumption.

Contents:

Cover

CONTENTS

EDITORIAL ADVISORY BOARD

Note from the publisher

The consequences and contradictions of child and teen consumption in contemporary practice

"Now it's up to you!" Children consuming commercial television

The disempowering empowerment of children's consumer "choice"

Children and business: pluralistic ethics of marketers

From McLibel to McLettuce: childhood, spin and re-branding

Commerce in US schools: four dominant perspectives

Thorstein Bunde Veblen as precursor of business and society field

Book reviews.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-280-84735-2

9786610847358

1-84663-359-1

OCLC:

140179234

Publisher Number:

9781846633584