Cultural perspectives on services marketing / guest editor: Michael Laroche.

Format:

Book

Contributor:

La Roche, Michael.

Series:

Journal of services marketing ; v.19, no. 3

Language:

English

Subjects (All):

Customer services.

Service industries.

Physical Description:

1 online resource (57 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

Thie e-book features papers from the second meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 26 and 27, 2003. The main topic of this international seminar was Cultural perspectives on services marketing.

Contents:

Contents; Guest editorial; Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea; The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service; Does Hispanic-targeted advertising work for services?; Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers; Individualistic orientation and consumer susceptibility to interpersonal influence

An empirical assessment of comparative approaches to service quality measurement

Notes:

Description based upon print version of record.

ISBN:

1-280-50886-8

9786610508860

1-84544-303-9

OCLC:

63262790