New research findings from Warwick Business School / guest editor, Lyndon Simkin.

Format:

Book

Contributor:

Simkin, Lyndon, 1961-

Series:

Marketing intelligence & planning ; v.20, no. 2

Language:

English

Subjects (All):

Marketing research.

Marketing.

Physical Description:

1 online resource (62 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2002.

Language Note:

English

Summary:

This special issue of Marketing Intelligence &Planning presents papers from themarketing group at Warwick BusinessSchool (WBS), over-viewing most of the WBSteam's on-going research interests.Scott Dacko joined WBS a few years agofrom the USA, where he had already built upan interest in the use of time: in marketingstrategy, market entry, managerial timingdecisions and consumer purchasing.

Contents:

Contents; Abstracts & keywords; Guest editorial; Understanding market entry timing decisions; The R&D-marketing interface and new product entry strategy; Internet, interaction and implications for marketing; Leveraging corporate identity in the digital age; How health managers see prescribing; Marketing knowledge and the value of segmentation; Tackling implementation impediments to marketing planning

Notes:

Description based upon print version of record.

ISBN:

1-280-47958-2

9786610479580

1-84544-709-3

OCLC:

61396553