Innovative competitive strategy / [edited by Robert M. Randall].

Format:

Book

Contributor:

Randall, Robert M., 1940-

Series:

Strategy & leadership ; v.30, no. 6

Language:

English

Subjects (All):

Leadership.

Strategic planning.

Physical Description:

1 online resource (40 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2002.

Language Note:

English

Summary:

Fahey provides a first look at the methodology that a few cutting-edge companies are using todefend themselves against the possibility that emergent competitors - for example, a start up or aventure with roots in another industry - could offer a radically better business proposition.

Contents:

Table of contents; Invented competitors; Coors Light in Puerto Rico; Rubicon Technology; Results-based leadership; Talking strategy

Notes:

Description based upon print version of record.

ISBN:

1-280-47969-8

9786610479696

1-84544-721-2

OCLC:

61049117