Consumption, culture and consumer life-choices in Australia / guest editor, Paul Henry.

Format:

Book

Contributor:

Henry, Paul.

Series:

Qualitative Market Research, an International Journal ; Volume 9, number 2.

Qualitative Market Research, an International Journal ; v.9, no. 2

Language:

English

Subjects (All):

Consumption (Economics)--Australia.

Consumption (Economics).

Marketing research.

Physical Description:

1 online resource (pages 112-196)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2006.

Language Note:

English

Summary:

While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting consumer culture and consumption in the Australian setting.

Contents:

Adapting ethnographic research methods to ad hoc commercial market research / Nick Agafonoff

Cosmopolitanism as a consumer orientation: replicating and extending prior research / Marylouise Caldwell, Kristen Blackwell and Kirsty Tulloch

Authenticity and consumption in the Australian Hip Hop culture / Damien Arthur

Symbolic double-coding: the case of Australian pubs / Simone Pettigrew

Magnetic points for lifestyle shaping: the contribution of self-fulfillment, aspirations, and capabilities / Paul Henry

Product involvement and the evaluation of wine quality / Steven Charters and Simone Pettigrew.

Notes:

Includes bibliographical references.

ISBN:

1-280-54754-5

9786610547548

1-84544-981-9

OCLC:

71173689

Publisher Number:

9786610547548