Role of business in public diplomacy / Michael Goodman.

Format:

Book

Contributor:

Goodman, Michael.

Series:

Volume 27, Issue 3

Journal of Business Strategy ; v.27, no. 3

Language:

English

Subjects (All):

Diplomacy.

Business.

Physical Description:

1 online resource (56 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2006.

Language Note:

English

Summary:

Diplomacy has assembled an outstanding roster of experts in the field. A close reading of the articles reveals that they don't always agree on the role of business or even on the definition of public diplomacy. Is it propaganda, public relations, public affairs, a combination of these, or yet something different? The contributors come from academia, business, and non-profit entities, both in the United States and Europe and perhaps their views of the proper role of business are shaped by their affiliations.

Contents:

Cover; contents; Editor's note; The role of business in public diplomacy; Rebuilding brand America: corporate America's role; Public diplomacy practitioners: a changing cast of characters; The shifting subtleties of ''special'': differences in US and UK approaches to public diplomacy in business; Businesses for Middle East peace-building: a framework for engagement; How to help your country while traveling for your company; Public diplomacy and global business; The global employee volunteer: a corporate program for giving back

Notes:

Description based upon print version of record.

ISBN:

1-280-54735-9

9786610547357

1-84663-005-3

OCLC:

71127616