Inside city tourism : a European perspective / John Heeley.

Format:

Book

Author/Creator:

Heeley, John, 1951-

Series:

Aspects of tourism.

Aspects of tourism

Language:

English

Subjects (All):

Tourism--Europe.

Tourism.

Cities and towns--Europe.

Cities and towns.

Physical Description:

1 online resource (179 p.)

Edition:

1st ed.

Place of Publication:

Bristol ; Buffalo : Channel View Publications, c2011.

Language Note:

English

Summary:

Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who – as a former tourism academic and city marketing professional – is uniquely placed to synthesise academic and practical insights and to provide a distinctively European overview. While cities increasingly seek to differentiate themselves through brands, events and iconic structures, the approaches, techniques and language used by cities to promote themselves is remarkably similar across the length and breadth of Europe. Never before published case material exemplifies best practice in city marketing, with the greater part of leading edge practice to be found in Scandinavia, Holland, Germany, Austria and Spain. Inside City Tourism ‘tells it like it is’, uncovering the pitfalls and failures as well as the opportunities and successes, and the attendant leadership challenges. It is essential reading for practitioners and policymakers as well as students and academics.

Contents:

Frontmatter

Contents

List of Figures and Tables

Acknowledgements

Preface: Why a Book on City Tourism?

Chapter 1. Organising City Tourism

Chapter 2. Measuring City Tourism

Chapter 3. The Dynamics of City Tourism

Chapter 4. City Tourism Organisation: Structure and Operations

Chapter 5. Setting Up and Leading City Marketing Agencies

Chapter 6. York, United Kingdom

Chapter 7. The Problematic Nature of City Branding

Chapter 8. City Branding in the Netherlands

Chapter 9. Whither City Tourism and City Tourism Organisation?

References

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-283-14747-5

9786613147479

1-84541-172-2

OCLC:

704296510