Faked in China : nation branding, counterfeit culture, and globalization / Fan Yang.

Format:

Book

Author/Creator:

Yang, Fan, 1977- author.

Series:

Global research studies.

Global research studies

Language:

English

Subjects (All):

Culture and globalization--China.

Culture and globalization.

Product counterfeiting--China.

Product counterfeiting.

Branding (Marketing)--Social aspects--China.

Branding (Marketing).

Piracy (Copyright)--China.

Piracy (Copyright).

Physical Description:

1 online resource (304 p.) : ill.

Edition:

1st ed.

Place of Publication:

Bloomington, Indiana : Indiana University Press, [2016]

Summary:

Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the globalizing Intellectual Property Rights (IPR) regime that give rise to competing visions for the nation. Nation branding is a state-sanctioned policy, captured by the slogan "From Made in China to Created in China," which aims to transform China from a manufacturer of foreign goods into a nation that creates its own IPR-eligible brands. Counterfeit culture is the transnational making, selling, and buying of unauthorized products. This cultural dilemma of the postsocialist state demonstrates the unequal relations of power that persist in contemporary globalization.

Contents:

"From Made in China to Created in China" : Nation Branding and the Global-National Imaginary

From Bandit Cell Phones to Branding the Nation : Three Moments of Shanzhai

Crazy Stone, National Cinema, and Counterfeit (Film) Culture

Landmark, Trademark, and Intellectual Property at Beijing's Silk Street Market

Conclusion : Cultural Imperialism and the "Chinese Dream".

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780253018526

0253018528

OCLC:

928716690