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Innovation : a very short introduction / Mark Dodgson and David Gann.
- Format:
- Book
- Author/Creator:
- Dodgson, Mark, 1957-
- Series:
- Very short introductions ; 227.
- Very short introductions ; 227
- Language:
- English
- Subjects (All):
- Technological innovations.
- Business.
- Physical Description:
- 1 online resource (xii, 148 pages) : illustrations, portraits.
- Edition:
- 1st ed.
- Place of Publication:
- Oxford ; New York : Oxford University Press, 2010.
- Summary:
- What is innovation? How can it be used? Why is failure so common in the process of innovation? This title looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
- Contents:
- 1 Josiah Wedgwood: the world's greatest innovator; 2 Joseph Schumpeter's gales of creative destruction; 3 London's wobbly bridge: learning from failure; 4 Stephanie Kwolek's new polymer: from labs to riches; 5 Thomas Edison's organizational genius; 6 Building a smarter planet?; References; Further reading; Index
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0-19-157328-0
- OCLC:
- 714569733
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