Production for print / Mark Gatter.

Format:

Book

Author/Creator:

Gatter, Mark.

Series:

Portfolio Skills

Language:

English

Subjects (All):

Desktop publishing.

Graphic design (Typography).

Image processing--Digital techniques.

Image processing.

Printing--Data processing.

Printing.

Physical Description:

1 online resource (160 p.)

Edition:

1st edition

Place of Publication:

London : Laurence King Pub., 2010.

Language Note:

English

System Details:

text file

Summary:

This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing-to calibrate images (color and black and white); adjust trapping levels in all the major software applications, and mix colors that won't print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print-even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, a checklist to use when sending a job to print, an

Contents:

Contents; Preface; The Evolution of an Industry; The changing face of graphic design; How it all started; From letterpress to litho; Advances in typesetting; The font wars; Film technology; Filmless technology; The offset litho process; Other printing methods; Four-Color Printing Explained; A word about paper weights and sizes; Imposition; CMY... K?; Screen angles and screen clash; Beyond four colors; Understanding Color; RGB vs. CMYK; Color opposites; How you perceive color; A case study; How do you pick the colors you need?; Some color psychology; Getting the most out of your monitor

Backward calibrationOther calibration methods; Calibrating a Grayscale Image; Dealing with highlights and shadows; Creating a dot-gain test strip; A practical example of grayscale calibration; Adding contrast; Bitmaps and Pixel Depth; Why are there 256 shades in a grayscale image?; Pixel depth in color images; Calibrating Color Images; Getting started; Gray component replacement; GCR in action; Highlights and mid-tones; Dealing with color balance; Photoshop color settings; Calibration test-strip settings; Good and Bad Image Formats... and Others!; Good image formats; Bad image formats

...and the ""Other"" CategoryImages from the web: optimization and resolution; Genuine fractals; Resolution and Scanning; What is so special about 300?; Creating an efficient workflow; Scanning original material; Scanning previously printed images; Trapping; What is trapping?; Adobe Illustrator and CorelDRAW; Photoshop, InDesign, and Quark; Creating and using a rich black; Registration and trim marks; Trapping into a rich black; Using Pantone Colors; The Pantone formula guides; Other Pantone products; Photoshop Tips and More; Changing an object's color; Smooth gradients

Using desaturation to avoid RGB problemsFixing foreshortening; Useful grayscale options; Sharpening images in Photoshop; Choosing the right halftone dot shape; Preparing the File for the Printer; A printing checklist; Using InDesign; Using Adobe Acrobat; Marks and bleeds; Output; Advanced; Using QuarkXPress; Tools of the trade, and more; Glossary; Index; Acknowledgments

Notes:

Two columns to the page.

Includes index.

ISBN:

9781780670867

1780670869

OCLC:

803965912