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Brand America : the making, unmaking and remaking of the greatest national image of all time / Simon Anholt and Jeremy Hildreth.
- Format:
- Book
- Author/Creator:
- Anholt, Simon.
- Series:
- Great Brand Stories
- Language:
- English
- Subjects (All):
- National characteristics.
- United States--Foreign public opinion.
- United States.
- Physical Description:
- 1 online resource (201 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London : Marshall Cavendish Business, 2010.
- Language Note:
- English
- Summary:
- Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes.
- Contents:
- Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 9789814346160
- 9814346160
- OCLC:
- 702117528
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