Fast fashion / guest editors Liz Barnes and Gaynor Lea-Greenwood.

Format:

Book

Contributor:

Barnes, Liz.

Lea-Greenwood, Gaynor.

Series:

Journal of Fashion Marketing and Management, an international journal ; 10, no. 3

Language:

English

Subjects (All):

Business logistics.

Fashion.

Physical Description:

1 online resource (122 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2006.

Language Note:

English

Summary:

Fashion retail is in a period of growing competitive pressure. A large majority of UK high-street apparel retailers have followed the fast fashion concept in one form of another including Top Shop, New Look and George at Asda. This e-book examines the emergence of the fast fashion strategy both in terms of the supply chain issues and its impact on the wider fashion industry.

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Fast fashioning the supply chain: shaping the research agenda; Supplier management in fast moving fashion retailing; Fast fashion: a financial snapshot; Fast fashion requires fast marketing; Supply chain influences on new product development in fashion clothing; Buyer behaviour for fast fashion; A mass customised supply chain for the fashion system at the design-production interface; Ethical fashion: myth or future trend?; Forthcoming in Issue 4;

Notes:

Description based upon print version of record.

ISBN:

1-280-70574-4

9786610705740

1-84663-085-1

OCLC:

77010588