The art of business : make all your work a work of art / Stan Davis and David McIntosh.

Format:

Book

Author/Creator:

Davis, Stanley M.

Contributor:

McIntosh, David, 1958-

Series:

BK Business

Language:

English

Subjects (All):

Creative ability in business.

Physical Description:

1 online resource (230 p.)

Edition:

1st ed.

Place of Publication:

San Francisco, Calif. : Berrett-Koehler, c2005.

Language Note:

English

System Details:

text file

Summary:

When you see yourself as an artist, all your work can be a work of art. Visionary business authors Stan Davis and David McIntosh show that applying an artistic sensibility to business improves performance-for both you and your company. They provide practical advice for applying creative processes from the arts to the business world. Using the strategies detailed here, you'll learn to add the depth, texture, and nuance to your business that will differentiate it from the competition and help you connect with your customers the way great performers connect with audiences. The Art of Business map

Contents:

Cover; Contents; Overture; Act One: See with Both Eyes; CHAPTER ONE: The Artistic Flow of Business; CHAPTER TWO: Dualities; CHAPTER THREE: The Elements of Artistic Flow; Act Two: See Yourself as an Artist; CHAPTER FOUR: Artistic Inputs in Business; CHAPTER FIVE: Tell Your Story, Write Your Poem, Sing Your Song; Act Three: See Your Work as a Work of Art; CHAPTER SIX: Artistic Processes in Business; CHAPTER SEVEN: Find the Artistic in Everything You Do; Act Four: See Your Customers as an Audience; CHAPTER EIGHT: Artistic Outputs in Business; CHAPTER NINE: Do Your Customers Send You Energy?

Exit MusicNOTES; ACKNOWLEDGMENTS; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Z; ABOUT THE AUTHORS

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613435439

9781283435437

1283435438

9781609942045

1609942043

OCLC:

772845505