Myths and brands in vocational education / edited by Anja Heikkinen and Lorenz Lassnigg.

Format:

Book

Contributor:

Heikkinen, Anja, editor.

Lassnigg, Lorenz, editor.

Language:

English

Subjects (All):

Vocational education.

Vocational education--Marketing.

Physical Description:

1 online resource (256 p.)

Edition:

1st ed.

Place of Publication:

Newcastle upon Tyne, England : Cambridge Scholars Publishing, 2015.

Summary:

This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification.Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although transnational and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as sm

Contents:

Intro

Contents

Preface

Introduction

Part I

Chapter One

Chapter Two

Chapter Three

Chapter Four

Chapter Five

Part II

Chapter Six

Chapter Seven

Chapter Eight

Chapter Nine

Chapter Ten

Part III

Chapter Eleven

Chapter Twelve

Chapter Thirteen

Chapter Fourteen

Contributors.

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed June 21, 2016).

ISBN:

1-4438-8323-9

OCLC:

925303596