The discourse of tourism and national heritage : a contrastive study from a cultural perspective / by Claudia Elena Stoian.

Format:

Book

Author/Creator:

Stoian, Claudia Elena, author.

Language:

English

Subjects (All):

Heritage tourism.

Tourism--Internet marketing.

Tourism.

Physical Description:

1 online resource (427 p.)

Edition:

1st ed.

Place of Publication:

Newcastle upon Tyne, England : Cambridge Scholars Publishing, 2015.

Summary:

The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the

Contents:

Intro

Table of Contents

List of Figures

List of Tables

Foreword

Preface

Acknowledgments

Part I: Introduction

Chapter One

1.1. Motivation for the research

1.2. Previous studies

1.3. Summary and research objectives

1.4. Organization of the study

Part II: Theoretical Background

Chapter Two

2.1. Cultural tourism

2.2. Destination branding

2.3. Tourism on the Internet

Chapter Three

3.1. Online tourism promotion

3.2. Language and tourism promotion

3.3. Image and tourism promotion

Chapter Four

4.1. Theory of metafunctions

4.2. Visual design theory

Chapter Five

5.1. Culture and discourse

5.2. Cultural variability

Summary and Research Questions

Part III: The Study

Chapter Six

6.1. Research design

6.2. Data collection

6.3. Corpus

6.4. Method of analysis

Chapter Seven

7.1. Romanian set of institutional webpages

7.2. Spanish set of institutional webpages

7.3. British set of institutional webpages

Chapter Eight

8.1. Romanian set of commercial webpages

8.2. Spanish set of commercial webpages

8.3. British set of commercial webpages

Chapter Nine

9.1. Comparison of promotional strategies by tourist boards and tour operators

9.2. Comparison between the national characteristics of web promotion

9.3. Cultural differences revealed by the multimodal analysis of web promotion

Part IV: Conclusions

Chapter Ten

10.1. Summary of results

10.2. Practical implications for the field of online tourism

Appendix A

Bibliography

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed June 17, 2016).

ISBN:

1-4438-8662-9

OCLC:

930994453