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The she spot : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
- Format:
- Book
- Author/Creator:
- Witter, Lisa.
- Series:
- A BK business book
- Language:
- English
- Subjects (All):
- Women consumers--United States.
- Women consumers.
- Social marketing--United States.
- Social marketing.
- Women in nonprofit organizations--United States.
- Women in nonprofit organizations.
- Physical Description:
- 1 online resource (214 p.)
- Edition:
- 1st ed.
- Other Title:
- Why women are the market for changing the world--and how to reach them
- Place of Publication:
- San Francisco : Berrett-Koehler Publishers, c2008.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
- Contents:
- Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors;
- Notes:
- "A BK business book."
- Includes bibliographical references (p. 157-168) and index.
- ISBN:
- 9786612299209
- 9781282299207
- 1282299204
- 9781576757833
- 1576757838
- OCLC:
- 313457272
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