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Breaking through the noise : presidential leadership, public opinion, and the news media / Matthew Eshbaugh-Soha and Jeffrey S. Peake.
- Format:
- Book
- Author/Creator:
- Eshbaugh-Soha, Matthew, 1972-
- Series:
- Studies in the modern presidency.
- Studies in the modern presidency
- Language:
- English
- Subjects (All):
- Presidents--United States.
- Presidents.
- Presidents--Press coverage--United States.
- Government and the press--United States.
- Government and the press.
- Press and politics--United States.
- Press and politics.
- Communication in politics--United States.
- Communication in politics.
- Public relations and politics--United States.
- Public relations and politics.
- Political leadership--United States.
- Political leadership.
- Public opinion--United States.
- Public opinion.
- Physical Description:
- 1 online resource (265 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Stanford, Calif. : Stanford University Press, 2011.
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience. Although frequently left out of sophisticated treatments of the public presidency, the media are directly incorporated into this book's theoretical approach and analysis. The authors find that when the public expresses real concern about an issue, such as high unemployment, the president tends to be responsive. But when the president gives attention to an issue in which the public does not have a preexisting interest, he can expect, through the news media, to directly influence public opinion. Eshbaugh-Soha and Peake offer key insights on when presidents are likely to have their greatest leadership successes and demonstrate that presidents can indeed "break through the noise" of news coverage to lead the public agenda.
- Contents:
- Presidential leadership
- Theoretical framework and organization
- A focused strategy of presidential leadership
- A sustained strategy of presidential leadership
- Going local as a leadership strategy
- Leadership and responsiveness in the public presidency.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9780804778213
- 0804778213
- OCLC:
- 749264457
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