Making an impact online-- on a shoestring : creating a website that really works without breaking the bank / Antóin Ó. Lachtnáin.

Format:

Book

Author/Creator:

Lachtnáin, Antóin Ó.

Series:

Business on a shoestring.

Business on a shoestring

Language:

English

Subjects (All):

Web site development.

Web sites--Design.

Web sites.

Physical Description:

1 online resource (248 p.)

Edition:

[Rev. ed.].

Place of Publication:

London : Bloomsbury, 2011.

Language Note:

English

Summary:

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!. This revised edition

Contents:

Contents; Introduction; 1. Creating an effective Internet strategy; 2. The basics: sort out a domain name, an e-mail account, a website, and get selling; 3. Marketing your website; 4. Building the 'back end' of your Internet business; 5. Make your business more efficient with the Internet; 6. Strategies for a small business on the Internet; Conclusion: It's time for small businesses to think big; Index

Notes:

Includes index.

"First published in Great Britain in 2007 by A&C Black Publishers Ltd."--T.p. verso.

ISBN:

9786613294371

9781283294379

1283294370

9781408163283

1408163284

OCLC:

754582397