Crowdsourcing : one step beyond / Jean-Fabrice Lebraty, Katia Lobre-Lebraty.

Format:

Book

Author/Creator:

Lebraty, Jean-Fabrice.

Contributor:

Lobre-Lebraty, Katia.

Series:

Focus series (London, England)

Focus information systems, web and pervasive computing series, 2051-2481

Language:

English

Subjects (All):

Human computation.

Human-computer interaction.

Physical Description:

1 online resource (144 pages)

Edition:

1st edition

Place of Publication:

Hoboken, NJ : Wiley, 2013.

Language Note:

English

System Details:

text file

Summary:

Crowdsourcing is a relatively recent phenomenon that first appeared in 2006. It keeps on growing and diversifying, generating subcategories such as crowdfunding and crowdcontrol. This book reviews the concept of crowdsourcing, showing how it leads to the creation of value and to the emergence of new organizational forms. Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities. Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher education sector. It shows that in the current context, for a company facing challenges, the crowd remains an untapped resource. The next chapter presents crowdsourcing as a new form of externalization and offers definitions of crowdsourcing. In Chapter 3, the authors attempt to explain how a company can create value by means of a crowdsourcing operation. To do this, authors use a model linking types of value, types of crowd, and the means by which these crowds are accessed. Chapter 4 examines in detail various forms that crowdsourcing may take, by presenting and discussing ten types of crowdsourcing operation. In Chapter 5, the authors imagine and explore the ways in which the dark side of crowdsourcing might be manifested and Chapter 6 offers some insight into the future of crowdsourcing. Contents 1. A Turbulent and Paradoxical Environment. 2. Crowdsourcing: A New Form of Externalization. 3. Crowdsourcing and Value Creation. 4. Forms of Crowdsourcing. 5. The Dangers of Crowdsourcing. 6. The Future of Crowdsourcing. About the Authors Jean-Fabrice Lebraty is Professor of management sciences at IAE (Business School) at Jean Moulin - Lyon 3 University in France and a member of the research laboratory Magellan EA3713. He specializes in the management of information and communication systems and his research notably concerns decision-making and the links between crowd and information technology. Katia Lobre-Lebraty is Associate Professor of management sciences at IAE (Business School) at Jean Moulin - Lyon 3 University in France and a member of the research laboratory Magellan EA3713. She specializes in management control and strategic management and her research concerns both the modes of governance of organizations and Open Data

Contents:

Chapter 1 - Great issues: flexibility - reduction of the costs - creativity . and the current solutions: relocation and outsourcing Chapter 2 - Crowdsourcing: a new form of outsourcing Chapter 3 - The forms of crowdsourcing Chapter 4 - Crowdsourcing and value creation: how to manage a crowdsourcing operation Chapter 5 - The dangers of crowdsourcing

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed September 19, 2013).

ISBN:

9781118760727

1118760727

9781118760765

111876076X

9781118760871

1118760875

OCLC:

858843140