Microsoft Dynamics CRM 4 for dummies / Joel Scott, David Lee.

Format:

Book

Author/Creator:

Scott, Joel.

Contributor:

Lee, David, 1950-

Weiss, Scott.

Series:

--For dummies.

--For dummies

Language:

English

Subjects (All):

Microsoft CRM.

Customer relations--Data processing.

Customer relations.

Relationship marketing.

Physical Description:

1 online resource (434 p.)

Edition:

1st ed.

Place of Publication:

Indianapolis, IN : Wiley, 2008.

Language Note:

English

Summary:

Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft's CRM solution in a jiffy. Whether you're considering a CRM system for the first time or

Contents:

Microsoft Dynamics CRM 4 for Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Microsoft CRM Basics; Part II: Setting Things Up; Part III: Managing Sales; Part IV: Making the Most of Marketing; Part V: Taking Care of Your Customers; Part VI: The Part of Tens; Index

Notes:

Includes index.

ISBN:

1-118-05260-9

0-470-39753-5

OCLC:

608623150