Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design / William Lidwell, Kritina Holden, Jill Butler.

Format:

Book

Author/Creator:

Lidwell, William.

Contributor:

Holden, Kritina.

Butler, Jill.

Standardized Title:

Universal principles of design

Language:

English

Subjects (All):

Design--Dictionaries.

Design.

Physical Description:

1 online resource (272 pages) : color illustrations

Edition:

Revised and updated.

Place of Publication:

Beverly, Mass. : Rockport Publishers, 2010.

Summary:

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Contents:

Introduction

80/20 Rule

Accessibility

Advance Organizer

Aesthetic-Usability Effect

Affordance

Alignment

Anthropomorphic Form

Archetypes

Area Alignment

Attractiveness Bias

Baby-Face Bias

Biophilia Effect

Cathedral Effect

Chunking

Classical Conditioning

Closure

Cognitive Dissonance

Color

Common Fate

Comparison

Confirmation

Consistency

Constancy

Constraint

Contour Bias

Control

Convergence

Cost-Benefit

Defensible Space

Depth of Processing

Design by Committee

Desire Line

Development Cycle

Entry Point

Errors

Expectation Effect

Exposure Effect

Face-ism Ratio

Factor of Safety

Feedback Loop

Fibonacci Sequence

Figure-Ground Relationship

Fitts' Law

Five Hat Racks

Flexibility-Usability Tradeoff

Forgiveness

Form Follows Function

Framing

Freeze-Flight-Fight-Forfeit

Garbage In-Garbage Out

Golden Ratio

Good Continuation

Gutenberg Diagram

Hick's Law

Hierarchy

Hierarchy of Needs

Highlighting

Horror Vacui

Hunter-Nurturer Fixations

Iconic Representation

Immersion

Inattentional Blindness

Interference Effects

Inverted Pyramid

Iteration

Law of Prägnanz

Layering

Legibility

Life Cycle

Mapping

Mental Model

Mimicry

Mnemonic Device

Modularity

Most Advanced Yet Acceptable

Most Average Facial Appearance Effect

Normal Distribution

Not Invented Here

Nudge

Ockham's Razor

Operant Conditioning

Orientation Sensitivity

Performance Load

Performance Versus Preference

Personas

Picture Superiority Effect

Priming

Progressive Disclosure

Propositional Density

Prospect-Refuge

Prototyping

Proximity

Readability

Recognition Over Recall

Red Effect

Redundancy

Rosetta Stone

Rule of Thirds

Satisficing

Savanna Preference

Scaling Fallacy

Scarcity

Self-Similarity

Serial Position Effects

Shaping

Signal-to-Noise Ratio

Similarity

Stickiness

Storytelling

Structural Forms

Symmetry

Threat Detection

Three-Dimensional Projection

Top-Down Lighting Bias

Uncanny Valley

Uncertainty Principle

Uniform Connectedness

Veblen Effect

Visibility

Visuospacial Resonance

von Restorff Effect

Wabi-Sabi

Waist-to-Hip Ratio

Wayfinding

Weakest Link

Credits

Acknowledgments

About the Authors

Index.

Notes:

Includes bibliographical references and index.

"125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design"--T.p.

Includes index.

ISBN:

9781610580656

1610580656

OCLC:

849945281