Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble.

Format:

Book

Author/Creator:

Gamble, Stephen (Strategic marketing consultant), author.

Language:

English

Subjects (All):

Internet marketing.

Physical Description:

1 online resource (245 p.)

Edition:

1st edition

Place of Publication:

Hoboken : Wiley, [2016]

Language Note:

English

System Details:

text file

Summary:

Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing . To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.

Contents:

Acknowledgements

About the author

About the content

About frame concepts

Dedication

Foreword

References

Prologue: a call to visual action about the author and this book

First-hand knowledge of communication challenges and visual solution

Presented from the perspective of a business person, not a designer about this book

Main sections.

Notes:

Includes index.

Description based on print version record.

ISBN:

9781119158554

1119158559

9781119158547

1119158540

OCLC:

945804356