The Development of Mexico's Tourism Industry : Pyramids by Day, Martinis by Night / by D. Berger.

Format:

Book

Author/Creator:

Berger, Dina.

Series:

New Directions in Latino American Cultures, 2634-520X

Language:

English

Subjects (All):

America--History.

America.

Ethnology--Latin America.

Ethnology.

Culture.

Tourism.

Management.

Sociology.

History of the Americas.

Latin American Culture.

Tourism Management.

Local Subjects:

History of the Americas.

Latin American Culture.

Tourism Management.

Sociology.

Physical Description:

1 online resource (XVII, 164 p. 4 illus.)

Edition:

1st ed. 2006.

Place of Publication:

New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2006.

Language Note:

English

Summary:

Berger argues that tourism was forged by Mexico's government in 1928 as the cornerstone of state-led modernization programmes. Berger presents tourism as the leading and influential facet of the post-revolutionary modernization programme. She also examines how tourism fostered nationalism and unity, and emerged as a new form of foreign diplomacy.

Contents:

Cover

Contents

Illustrations

Note on Currency

Acknowledgments

Abbreviations for Tourism-Related Organizations

Introduction

1 Mexico's New Revolution: The Race for the Tourist Dollar, 1928-1929

2 State Support and Private Initiative: Patterns in the Development and Promotion of Tourism, 1930-1935

3 Motoring to Mexico: Highways, Hotels, and Lo Mexicano, 1936-1938

4 "Vacationing with a Purpose": Tourism Promotion on the Eve of World War II

5 Pyramids by Day, Martinis by Night: Selling a Holiday in Mexico

Epilogue

Appendix A

Notes

Bibliography

Index

A

B

C

D

E

F

G

H

I

K

L

M

N

O

P

Q

R

S

T

U

V

W.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. [153]-158) and index.

ISBN:

9786611369491

9781281369499

1281369497

9781403982865

1403982864

OCLC:

567965003