Education and research for marketing and quality management in libraries : satellite meeting, Québec, August 14-16 Août 2001 / edited by Réjean Savard = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque : colloque satellite, Québec, August 14-16 Août 2001 / edité par Réjean Savard.

Format:

Book

Contributor:

Savard, Réjean, 1950-

International Federation of Library Associations and Institutions.

Series:

IFLA Publications

IFLA Publications ; 99

Language:

English

Subjects (All):

Libraries--Marketing--Congresses.

Libraries.

Libraries--Quality control--Congresses.

Library education--Congresses.

Library education.

Physical Description:

1 online resource (336 p.)

Edition:

Reprint 2013

Place of Publication:

München : K.G. Saur, 2002.

Language Note:

English

Summary:

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Contents:

Front matter

Table of Contents / Table des Matières

Preface

Préface

Introduction Papers / Conférences d'introduction

Les dimensions managériales des activités documentaires : réflexions conceptuelles et pédagogiques / Volant, Christiane

Managing Outside the Box: Marketing and Quality Management as Key to Library Effectiveness / Weingand, Dartene E.

Enseignement du marketing dans les écoles de BSI : Etat des lieux

The Teaching of Marketing and Quality Management in Schools of Library and Information Studies: The Case of North America / Bouthillier, France

The state of marketing teaching in schools of library and information science in South America / Ferreira, Sueli Mara S.P.

Teaching of marketing and quality management in schools of library and information science (LIS) in the UK: a review and report of findings / Webber, Sheila

Recherche et évaluation en matière de gestion du marketing et de la qualité

Programme pour l'étude des déterminants internes de la fréquentation des bibliothèques / Poissenot, Claude

Unlocking the Library: Marketing Library Serives: a case study approach / Schmidt, Janine

Le réseau sous l'éclairage de la démarche qualité : Proposition d'une grille d'indicateurs pour l'évaluation des effets qualitatifs de la coopération inter-bibliothèques / Rouissi, Jalel

Formation pour la gestion de la qualité et du marketing en BSI

Multimedia Courseware on Total Quality Management for Continuing Professional Education / Kanjilal, Uma / Smith, Linda C.

Continuing Education for Library and Information Professionals: A Practical Approach / Koontz, Christie

Education for Marketing Management: Profitable Opportunities for Information Professionals in Estonia / Lepik, Aira

La gestion de la qualité et du marketing : applications, études de cas et recherche

Implementing ISO 9000 Standards in a University Library. The Quality System at the Universität Autònoma de Barcelona Library System / Balagué, Nuria

Proposition d'un outil d'auto-diagnostic en bibliothèque académique / Ollendorff, Christine

Marketing et nouvelles approches

The Marketing and Management of Electronic Journals in Academic Libraries: a Need for Change / Ashcroft, Linda

La campagne « La Semaine des bibliothèques publiques du Québec » : Bilan et perspectives / Poulin, Claudette

Les relations entre marketing et gestion de la qualité

On the Link Between Marketing and Quality / Gupta, Dinesh K. / Jambhekar, Ashok

Marketing et gestion de la qualité pour les Centres régionaux de services aux bibliothèques publiques du Québec: « des outils essentiels au développement» / Boivin, Richard

Quality Indicators and Marketing: The Convergence Between the Providers and the Customers Point of Views in Brazilian University Libraries / Vergueiro, Waldomiro / Carvalho, Telma de

La diversité des barrières au marketing en BSI

Marketing to Libraries and Information Centers in Rural Areas of Developing Countries: the African Scenario / Ruheni, Daniel N.

Bibliothèques et marketing, une valse à 3 temps : répulsion, attirance, adaptation / Miribel, Marielle de

A Slip Between the Cup and the Lip: Practical and Intellectual Problems of Marketing U.S. Academic Libraries / Buschman, John / Warner, Dorothy A.

Modélisation et théorie en marketing

Repositioning the Library with Two Lines of Information Services fora Target Market - The Virtual Customers / Mittermeyer, Diane

La « valeur-consommateur » de Chapters à l'épreuve de la typologie de Holbrook / Badot, Olivier

Creating and Sustaining Competitive Advantage in Libraries: Wales, a case study / Broady-Preston, Judith / Barnes, Emma

Wrap Up and Reflections on the IFLA Québec Satellite Meeting / Synthèse et réflexions sur le Colloque satellite IFLA de Québec

Synthèse et réflexions sur le Colloque satellite IFLA de Québec / Diop, Amadou

Synthèse et Réflexions sur le Colloque satellite IFLA de Québec / Miribel, Marielle de

Wrap Up and Reflections on the IFLA Québec Satellite Metting / Wilding, Tom

Notes:

"International Federation of Library Associations and Institutions."

Includes bibliographical references.

Description based on print version record.

ISBN:

9783110962215

3110962217

OCLC:

922948750