The twenty-first-century media industry : economic and managerial implications in the age of new media / edited by John Allen Hendricks.

Format:

Book

Contributor:

Hendricks, John Allen.

Series:

Studies in new media.

Studies in new media

Language:

English

Subjects (All):

Mass media--Technological innovations.

Mass media.

Digital media--Economic aspects.

Digital media.

Digital media--Social aspects.

Physical Description:

1 online resource (311 p.)

Edition:

1st ed.

Place of Publication:

Lanham, Md. : Lexington Books, c2010.

Language Note:

English

Summary:

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Contents:

Contents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY,ECONOMIC IMPLICATIONS,AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with Mobile

Ch12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the Contributors

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

ISBN:

1-282-71312-4

9786612713125

0-7391-4005-1

OCLC:

700699577