English media texts, past and present : language and textual structure / edited by Friedrich Ungerer.

Format:

Book

Contributor:

Ungerer, Friedrich.

Series:

Pragmatics & beyond ; new ser. 80.

Pragmatics & beyond, 0922-842X ; new ser. 80

Language:

English

Subjects (All):

Mass media and language.

Discourse analysis.

English language--Discourse analysis.

English language.

Physical Description:

1 online resource (304 p.)

Edition:

1st ed.

Place of Publication:

Amsterdam ; Philadelphia : J. Benjamins Pub., c2000.

Language Note:

English

Summary:

This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist's role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.

Contents:

ENGLISH MEDIA TEXTS - PAST AND PRESENT

Editorial page

Title page

LCC data

Table of Contents

Introduction

Part 1. News, Headlines, Advertisements: How Newspapers Developed

1. ZEN: Preparing the Zurich English Newspaper Corpus1

2. Pamphlets and Early Newspapers

3. The Emergence and Development of Headlines in British Newspapers

4. Women and Headline-Policy in German and English Local Daily Newspapers

5. Two Hundred Years of Advertising in The Times

6. "Look how Sexist our Advert is!"

Part 2. The Genres of Present-day Newspapers: A Critical View

7. Newspaper Genres and Newspaper English

8. From Genre to Sentence: The Leading Article and its Linguistic Realization

9. News Stories and News Events

10. Kenneth Starr and Us

Part 3. The Challenge of Television

11. Towards an Analysis of Interpersonal Meaning in Daytime Talk Shows

12. Verbal Turn-Taking and Picture Turn-Taking in TV Interviews

13. Multilingualism and the Modes of TV Advertising

Index

The PRAGMATICS AND BEYOND NEW SERIES.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

9786612163159

9781282163157

1282163159

9789027298959

9027298955

OCLC:

70765377