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The get-started guide to e-commerce / Danielle Zilliox.
- Format:
- Book
- Author/Creator:
- Zilliox, Danielle.
- Language:
- English
- Subjects (All):
- Electronic commerce.
- Web sites.
- Physical Description:
- 1 online resource (239 p.)
- Place of Publication:
- New York : AMACOM, c2001.
- Language Note:
- English
- Summary:
- (From Publishers Weekly) - "The greatest strength of this solid e-commerce guide is that Zilliox, a technical writer, provides context alongside the basics. She recommends soliciting customer input about one's Web site, keeping the site simple, marketing via e-mail whenever possible and, regarding content, ""when in doubt, leave it out."" A comprehensive glossary also makes this a valuable starting point for small business owners and managers."
- Contents:
- Intro
- Contents
- Introduction
- Why You Want to Be Online
- Analyzing Your Internet Potential
- Getting There
- Building the Page
- Behind the Scenes
- Making It Sell
- Glossary
- Index.
- Notes:
- "Getting online, creating successful Web sites, order fulfillment, getting noticed"--Cover.
- Includes index.
- ISBN:
- 1-281-18719-4
- 9786611187194
- 1-60557-149-0
- 0-8144-2605-0
- OCLC:
- 922903557
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