Harvesting intangible assets : uncover hidden revenue in your company's intellectual property / Andrew J. Sherman.

Format:

Book

Author/Creator:

Sherman, Andrew J.

Language:

English

Subjects (All):

Intellectual capital.

Knowledge management.

Physical Description:

1 online resource (397 p.)

Edition:

1st edition

Other Title:

Uncover hidden revenue in your company's intellectual property

Place of Publication:

New York : AMACOM, American Management Association, c2012.

Language Note:

English

System Details:

text file

Summary:

Discover how you can turn your company's intangible assets into REAL profit.

Contents:

Cover Page; Title Page; Copyright Page; Contents; Preface; Dedication Page; Acknowledgments; Chapter 1 The Intellectual Capital Agrarian; Chapter 2 Planting the Seeds: Fostering a Culture of Innovation; Chapter 3 Irrigating the Field: Embracing Intrapreneurship; Chapter 4 Caring for the Fruits of the Harvest: Intellectual Asset Management (IAM); Chapter 5 Building Fences to Protect Your Turf: Developing a Legal Strategy; Chapter 6 Separating the Wheat from the Chaff: Readying Crops for the Market; Chapter 7 Bringing the Crops to the Marketplace: An Overview of Strategic Alternatives

Chapter 8 Harvesting the Power of Intellectual Capital Leveraging: Cooperatives, Customers, Channel Partners, Licensing, Joint Ventures, and FranchisingChapter 9 The Global Intellectual Asset Frontier; Chapter 10 The Future of Innovation; Appendix Directory of Licensing Resources, Exchanges, and Agents; Index; Footnote

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9786613319562

9780814434987

0814434983

9781283319560

128331956X

9780814417003

0814417000

OCLC:

758334010